What if our values are influenced by good marketing strategy?
Religion: our ego to live forever through a promise of an afterlife.
Medicine: our ego to prolong life through finding of cure for everything.
Science: our ego to rationalise everything through research paper to legitimise hypotheses.
Love: our ego to not die alone through the promise of a soul mate.
Spot the anomaly in all four, because someone knew how to capitalise on it.